Campaign product launch
Help drive conversation around WD's four new Hard Drives; Red, Blue, Purple and Black.
Create a peice of content that people will want to watch. Each hard drive has its own USPs that needed to be cleverly communicated.
I felt the best way to bring these USPs to life was to personify the hard drives into Robots. Each with their own story, comic and video that WD can share with their audience and invite them to continue the story. The above video is an animation of the comic we published for 'red' the first of the 4 robots.