Batman: Arkham Knight on Xbox
Social campaign to drive awareness of the game also available on Xbox
Deliver a short form, high end peice of social content that will let teh world know Batmn Arkham Knight is alos available on Xbox, not just Playstation.
XBox had a unique problem: They wanted to tell the world on social that Arkham Knight was coming out on Xbox, but did not own any of the rights to the marketing - due to a legal clause with Sony Playstation and Warner Brothers.
I knew that I wanted to bring together the iconic XBox controller shape and the Batman logo. My solution was to create a compelling, yet simple, piece of bespoke content that would get the XBox community talking.