At a glance
I am a Creative Director, a husband and father and a complete geek! I have over 17 years of experience working in the creative and digital industry and my background is rooted in digital media and technology. Enabling me to bring cross-platform thinking to all of my creative problem solving.
I oversaw all creative output for a leading sports and entertainment agency. I curated a team of 20 creatives, that I both hired and developed. I was responsible for responding to some of the largest RFP’s that come into the business, which ranged from fully integrated or tactical campaigns, through to go-to-market strategies, to drive sales leads. Brands included McLaren, NFL, NBA, MLB, Becks, Ferrari, Paddy Power, Red Bull, Skoda, Johnny Walker, Heineken and Unilever. I now work as a freelancer, supporting brands and agencys with fully integrated campaign solutions.
My experience has allowed me to be entrepreneurial in my approach to building specialised teams from the ground up and to accommodating fast growing environments. My background has also given me a resilience to ever changing environments, and processes. I’m not your traditional CD in that my experience is varied which has given me precious insight into every single stage of the sales funnel from brand awareness to highly targeted marketing. I will always get my hands dirty and trying to stretch my creative problem-solving prowess.
My core skill set is very much rooted in creating compelling stories that help to elevate brands. I am experienced in developing brand positioning and campaign platforms, as well as conceptual activations. My background is motion graphic design and illustration. In addition, below is a snap shot of the skills I have acquired and developed over my professional career
• Board level council
• Creative direction
• Art direction
• Brand strategic direction
• Pitching and presenting
• Creative Workshops
• Content planning and storyboarding
• Film production and motion graphic design
• Creative team empowerment and development
• P&L reporting