Develop a new brave brand identity and set of guidelines for Imagen VP including a new logo, brand visual system, messaging, stationary and martketing collateral.
Imagen have grown significantly since their initial brand was conceptualised in 2012. The ask from them was to create a vibrant modern re-brand solution that considered their three sections of business; Sport, Media and Enterprise.
I hosted a Creative Workshop, to explore their aspirations for the new branding and how 'brave' they wanted to be. This included an analysis on their competitor’s branding, wider branding trends, photography, tone of voice, font relationships and colour. A brand ‘Playbook’ was developed as an output from the workshops to guide creative exploration.