Imagen - World of sports campaign
Marketing content campaign to drive gated content and retargeting to push MQLs nd SQLs
Deliver digital content that will engage highly targetd audiences, raise awareness and drive subscription intent of the Imagen video platform.
Little to no brand awarensss, prospects need educating and content must dleiver leads.
To help create demand generated content, I knew that the best way to target our key audience was to tap into either their pain points or their passions. So, I started putting myself in the shoes of the content managers of obscure sports and created three potential campaign routes for the client. Pleasingly, the client bought all three, but we lead with 'Winning Starts with Strategy' as the lead campaign. This concept tapped into the idea that tactics and strategy aren't just for the field/court/pitch. The other two routes were more emotive tapping into pressure and a theme and sport passion.